Water On Our Mind

We at Good for Business are delighted to share with you some ‘fresh’ creative work. We were selected by the recently created Fund for Lake Michigan to develop a communications blueprint, logo, tagline, identity package and website. The Fund for Lake Michigan is focused on making a profound impact on the health of Lake Michigan and its communities. They are here to help ensure the Lake continues to be both an economic powerhouse and an environmental treasure to the citizens of Wisconsin and the Midwest. They do this by investing in projects that benefit local communities and the environment; by embracing a high standard of openness about what they support and the criteria that drives our decision-making; and by rigorously evaluating results. They aim to leverage the investments of other key Lake Michigan donors, pursue partnerships and use the Fund’s power as a convener to promote collaboration. Their grants focus on projects that achieve tangible near-term and long-term results such as protecting critical natural habitats and making water resources more swimmable, fishable and drinkable. Their Oversight Committee of Trustees manages the Fund, establishes grant making priorities and guidelines, and makes funding decisions. Trustees include representatives from Madison Gas & Electric, Wisconsin Electric Power Company, Wisconsin Public Power, Inc., Clean Wisconsin, the Sierra Club, and the Wisconsin Department of Natural Resources. We invite you to learn more about the Fund for Lake Michigan is clearly making a deep impact by visiting the newly launched web site: http://www.fundforlakemichigan.org/

Happy H2Olidays

Gratitude is an elixir for the soul and the power of gratitude erupts during the holiday season. Our sense of connection to humanity is strongest during this reflective time of year. We appreciate and revere the humanity nearest to us – our family, friends, colleagues at work. We also come to have a more pronounced bond with people we have never physically met or may never meet. It’s this bond and our gratefulness for it that ignites hope, erases fear and bolsters a belief that we can experience peace in our time. This peace is underlined by a unified purpose to eliminate poverty, racism, ignorance and injustice. This peace is fortified by a common cause to increase the well-being of all – including not only our species, but all species and this wondrous planet we all inhabit.

This season we have explored the idea of what make us human. Specifically, what makes us human in the physical sense which leads us to water. Two thirds of our weight as a human is water. 95% of the human brain is water. 70% of the planet is water. Still, over one billion of us don’t have access to fresh, clean water. Unsafe water and a lack of basic sanitation cause 80% of all disease and kill more than all forms of violence, including war. It’s this particular water issue that inspires our holiday message this year. We invite you to join us in doing something about making sure all of us have access to clean, fresh. Action can begin by connecting with a range of organizations committed to addressing this issue including water.org and charity:water.

Cheers!